5 September, 2018
Last month, Netflix missed its projections for the first time, adding only 674,000 subscribers domestically and 4.47 million internationally. That number was about 1 million less than the company had forecast. Investors panicked, stock prices of the company tumbled, and finance news headlines were made.
But as far as I’m concerned, those numbers are a good thing for you and me. Let me explain why.
Netflix added 4.47 million subscribers internationally compared to just 674,000 in the United States. Those numbers aren’t what investors had hoped for, but when we look at internal moves the company is making, we begin to understand what its future may hold — and then wax poetic about what that may mean for all of us.
The future is very, very bright when it comes to Netflix content selection and streaming.
I’ll spoil it for you: The future is very, very bright when it comes to Netflix content selection and streaming. That’s because we’re seeing the growth of an international brand that is focused on developing original content from different nations and cultures from a diverse group of creative producers from around the world.
In other words, the days of not finding anything to watch on Netflix will soon be over.
BREAKING OUTSIDE THE U.S.
If it sounds like I’m drinking the Netflix Kool-Aid, I’ll take that hit, but let’s first look at the data before I get my full sentence.
As I reported last week at Thinknum Media, Netflix hiring has been on a tear for the better part of two years. Any growth in hiring at just any company tends to be good news for those who like the products the company is making. In the case of Netflix, hiring activity is about as healthy as it can get.
In early 2017, Netflix had about 250 job openings listed on its careers site. As of this week, the company lists 568. In other words, Netflix is looking for more than twice as many people as it was less than two years ago.
According to LinkedIn, Netflix employs about 5,400 people full time as of December 2017. The number of people who claim Netflix as an employer on LinkedIn has doubled in the past three years.
“That’s all well and good, Josh,” you say. “But what about those slowing subscriber growth numbers? Isn’t Netflix just getting tired now, and aren’t people just getting tired of Netflix?”
Sure, that may be true. But when we look past the healthy hiring numbers I included above and look into where Netflix is hiring, we begin to see the picture of a company poised for international expansion, and, as a result, poised to deliver some of the best multicultural and multilingual content we’ve ever seen.
In the aforementioned report I did for Thinknum Media last week, I broke down the number of Netflix job openings by country. In doing so, I uncovered a pattern that reveals aggressive hiring in Asia…..Read More>>>